Do people still hand out business cards? The answer is a very positive yes. Even in this LinkedIn dominated age there’s still a role for those ubiquitous little rectangles. Just watch how many change hands next time you attend a trade show, convention or conference.
Because it’s personal
People value face to face meetings and the personal touch as much as ever. That’s why cards are as much a part of modern business as a firm handshake and the ability to be charming and persuasive. And that’s even truer in other cultures. In Hong Kong, for example, if someone gives you their card and you don’t have one to give back, it can be a deal-breaker.
So we’ve established that you need a business card. The next question is what should it look like? At Spiral we are Macclesfield’s business card printing mecca, producing an amazing variety for everyone from big firms to sole traders. Here are some of the secrets of business card success we use to keep our customers ahead of the game.
It doesn’t have to be business card shaped
There’s definitely a standard shape and size for business cards (85mm x 55mm to be precise) but the Spiral colour printing experts will be happy to show you alternative ways to make your card really stand out. Square cards and rounded corners are realistic possibilities. Or why not go for a folded card that opens up to reveal your information? It’s a great way to create a sense of prestige.
Fancy something extra creative? How about a conceptual card that reflects the type of business you run? We’ve seen photographers’ cards with a transparent ‘viewfinder’ panel, yoga teachers’ cards that roll up like a mat, divorce lawyers’ cards that are perforated to tear in half… The only limitation is your imagination.
Make your artwork work
As with any print job, the quality of the artwork is crucial to getting a great job. Your business card should feature your logo, and your printer or a professional designer/artworker will ensure that the logo design and colours reproduce accurately and do full justice to your brand. Business cards are all about first impressions, and you never get a second chance to make one of those.
Your choice of font (AKA typeface) is a key design element on a business card. It’s sensible to get professional advice from a designer or your printer before making the decision. Decide on the impression you want to create, whether it’s playful or serious. A ‘wacky’ font that would work for a party DJ would be disastrous for a financial advisor or funeral director. And finally, never use a font that’s hard to read. If people can’t contact you because your business card makes their eyes hurt, you’re in trouble.
Keep it simple
All a card needs to contain is your name, job title, the name, address and logo of the company and the contact methods people are realistically going to use, including phone number, email, web address and social media details. (Do you still need a fax number? Probably not.)
Collar the right colour
Once you’ve handed your card over to a business contact, it’s going to become one of many that person holds. That’s why a smart design and a colour that gets noticed are helpful. Chances are that if you’ve got a logo, van livery or other brand collateral, the colour of your card will choose itself, but there are still cunning ways to increase impact. Using a vivid colour on the back of the card for example, or adding a special finish.
The best advice anyone can give you about business cards is talk to an expert – and listen to their advice. In and around Macclesfield, that means contacting Spiral. Remember – a solution that seems cheap can often be a false economy, whereas a card that helps you attract business will soon pay for itself.